A premier consulting firm specializing in the supermarket industry since 1994

Clients include Fortune 50 consumer package goods corporations plus companies offering national services, programs and in-store support to all channels of food distribution.

Consultancy offers executive networking and trade organization relations, alliance development, board of director services, key account planning and training, marketing strategies, advisory council facilitation, brand equity initiatives, strategic/tactical planning, and senior level project coordination.

Corporate Campaign: Phase I
Participate in and contribute to the company’s strategic planning process
Outline specific tactics to accompany strategic initiatives
Assist in developing the “trade message”
Identify opportunities to enhance image and increase brand equity
Focus primarily on the supermarket and drug channels
Orchestrate cooperation/endorsement with trade press
Coach the company’s “executive icon” for C-level interaction and positioning

Trade Organization Relations: Phase II
Establish executive liaison with major trade organizations
Recommend strategic and tactical direction for FMI, NACDS, NRF & NACS
Outline a 3 year strategy for participation and exposure
Develop tactical approach to trade shows/exhibits for best ROI
Facilitate activities to elevate company as trade citizen

Alliances: Phase III
Identify potential alliance partners
Set appointments and provide introductions
Participate in strategic dialogue to identify new/emerging solution players
Seek endorsements from sectors within retail such as consumer affairs

Key Account Development: Phase IV
Review and recommend key account strategies/tactics
Assist with executive introductions
Support sales team when appropriate
Modify sales collateral and customize script for executive dialogue
Conduct role play sessions
Identify educational opportunities for selective executives/associates

Other Activities: Phase V
Establish and or facilitate “advisory panels” or “executive focus groups”

1500 N. Astor Street #8 • Chicago, IL 60610
(312) 642-9730 • (312) 642-9734 fax